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Behavioural “Nudges” Are Ineffective At Encouraging Commuters To Carpool Or Take The Bus

Originally posted on Research Digest:
By Emma Young You’ll probably be familiar with the idea of behavioural “nudges” — interventions that encourage people to make better choices, without changing the actual options available. As a concept, nudging has become hugely popular, with at least 200 “nudge units” in governments and institutions around the world. We’ve certainly…

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